John G. Keogh, M.B.A., M.Sc., is a strategist, adviser, and management science researcher with 30 years of executive leadership roles as director, vice president, and senior vice president in global supply chain management, information technology, technology consulting, and supply chain standards. Currently, he is managing principal at Toronto-based niche advisory and research firm Shantalla Inc. He holds a postgraduate diploma in management, an M.B.A. in management, and a master's of science degree in business and management research in transparency and trust in the food chain. He is currently completing doctoral research focused on transparency and trust in global food chains at Henley Business School, University of Reading, using the lenses of agency theory, signaling theory, and transactional cost theory.
This article examines and unpacks the evolving demands for traceability across various dimensions, such as supply chain visibility, transparency, trust, and sustainability. It investigates the growing importance of services related to the traceability of food production, harvesting, processing, and distribution, as well as verifiable credentials for product and process claims.
